Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven? Think Insights with Google, Google's new information and resource hub for marketers, has got you covered!
Officially out of beta today, Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Use the Real-Time Insights Finder to gather information about your business' target audiences, or simply browse through the site's Facts & Stats. Pretty handy, huh? That's not all, so give the site a breeze-through, and start incorporating some valuable insights and data into your marketing efforts.
We've found some pretty awesome marketing stats you can use, for starters. Check them out!
Internet Usage
1) In the last 4 years, the web has gone from 100 million websites to 250 million. (Source: Netcraft, Dec 2010) Tweet This!
2) 75.5% of the US population uses the internet. (Source: eMarketer, January 2011) Tweet This!
3) Millennials engage in over 14 different internet activities, while those ages 65+ engage in mainly 7. (Source: Generations Online, Pew Internet 2010) Tweet This!
4) 67% of consumers researched online prior to purchase during the holiday season. (Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This!
5) In 2011, the average shopper consults 10.4 sources prior to purchase, twice as many as a year ago. (Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S., Apr 2011) Tweet This!
6) Nearly 50% of US internet users will redeem an online coupon this year. (Source: eMarketer, May 2011) Tweet This!
7) Online advertising spending is shooting upward, passing the $30 billion mark in 2011 and approaching $50 billion in 2015. (Source: eMarketer, June 2011)
via blog.hubspot.com
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